With the improvement of livingstandard, the dietary structure of Chinese people has shifted from food and clothing to well-off society. People are t satisfied with e ugh meals to fill their stomachs, but they are eager to eat healthy care food and healthy food. By the end of 2015, China had overtaken Japan as the world's second largest health food market. Expected by 2020, China's health care industry sales revenue will reach 480 billion 300 million yuan. The bird's nest is a pure natural tonic, also received more and more attention.
But in July 2011 the red "exceed the standard", our country was "across the board" to halt the import of all overseas products of the bird's nest. After nearly 5 years of silence, the bird's nest market is "sick" warmer. Since January 1, 2016, AQSIQ has officially incorporated bird's nest products into the catalogue for the registration of imported foreign food producers, and guided consumers to buy regular bird's nest products for registered enterprises. And consumer recognition of traceability bird's nest, the second child needs continued release, import and other good news YellowNest impact, 2017 bird's nest market demand is generally optimistic about expectations.
The Wewin team, fully consider the consumer demand for high-end products, highlighting product attributes, named “YanYao”for LvJianLvXian’s new brand name, transfer rumors, good brand association gladdening the heart and refreshing the mind . "YanYao" is t only shows the bird's nest product characteristicssimple and directly , easy to identify, implies enterprise products focus on quality and efficiency, to win consumer praise and praise. And the name as a song as a ballad,is catchy, easy to remember, easy to communicate and memory.