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澳洲幸运5直播天天计划:羽芮

快時尚女裝品牌成長之路

澳洲幸运5是正规的吗 www.dggdun.com.cn 項目背景:
       快時尚快時尚是指可以在很短的時間將時裝周時裝周中展出的潮流服裝推出的商業模式商業模式。與速食年代“求速”的特點如出一轍。消費者來說可以在很短的時間平價購買到和奢侈品牌樣式差不多的衣服。中國市場是消費潛力更大的區域,“快時尚”更是備受青睞。過去的幾年,各大快時尚品牌除布局一線城市之外,更是深謀遠慮地把觸角伸向了二、三線城市??焓鄙新艫牟皇且路?,而是時尚的感覺。與快消品消費不同的是,在這里衣服的功能屬性基本被徹底拋棄,只關注衣服的附加價值——那就是時尚的感覺。對企業來說,賣的不再是產品,而是時尚的節奏,快時尚的顧客價值就在于不斷地給顧客營造這種時尚體驗。

Project background:
       Fast fashion is one that can show in a very short period of time the fashion mode which displays in the Fashion Week fashion . It runs in the same groove features like the instant time "for speed". Consumers can buy the luxury brand clothes in an ordinary price that looks like the same in a very short time. Chinese is the largest regional consumption market with huge potential , "fast fashion" is favored. With the fast consumer goods consumption is different, functional attributes here clothes basic completely abandoned, only pay attention to value added -- that's fashion sense. To enterprises, selling is longer the product, but the rhythm of fashion, fashion customer value is constantly give customers create this fashion experience.

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面臨挑戰:
       我國羽絨服市場呈現出一些別的特征和趨勢,主要表現為:輕、薄、短款羽絨服繼續受到熱捧,秋羽絨概念蔓延多品牌推出秋羽絨系列,專業羽絨服品牌遭受外圍時尚、款式簡潔價格適中的產品在網絡熱銷分流傳統賣場銷售,羽絨服市場缺乏新穎賣點短期內無法改變增長乏力的銷售預期等。有?;陀謝?,為迎接挑戰,服裝企業以小量多款快速響應市場變化;重視反季銷售、結合戶外加強四季化進程;形成特有的品牌風格,并以專業性、高質量特色立足市場,與時裝品牌開展競爭;尋求差異化市場定位,并根據渠道特色調整或定制專門網絡渠道產品等。


Facing the challenge:
       The down jacket market in China showed some characteristics and trends, mainly as follows: the light, thin, short down jacket continued to be favored, autumn down concept spreads to many brands in their autumn down series, professional down clothing are popular from peripheral fashion, sports brand down jacket single product gravity extrusion advantage is abate, the style is concise and moderate price product sales in the network flow traditional sales, down jacket market lacks new selling point of the short term can t change the growth expected sales etc..Combined with the strengthening process of outdoor seasons,fashion brand development competition and seek differential market position, in accordance with the channel characteristics to adjust or customized special network channel products etc..

 

解決方案:
       現在是一個流行快時尚、輕時尚的時代,年輕的消費者追逐的是一種舒適、跳躍的感覺,花比較少的千就能體驗當前流行的時尚,這是年輕一代的共同點。“羽芮”是先知命名團隊根據以上幾點的思考做出的命名。羽字突出了輕,暖,真實;芮是絮,還有綬帶的意思。二字組合在一起給人以輕松感,讓人產生美好的聯想。V&R以其的設計,優質的原輔料,精湛的工藝,贏得了廣大消費者的認可,現擁有的銷售網絡遍及全國30多個省市,成立了數百家專賣店,V&R秉承“國際化、時尚感、功能性”的設計理念,精準把握女性的穿著品味。


Solutions:
       Nowadays is a popular and light fashion times, the young consumers is pursuing a comfortable, jumping feeling, spend less money while experiencing the popular fashion, this is the common in our young generation. "Yu Rui" is named by Wevin based on the consideration above made. “Yu”  highlighted light, warm and reality; “Rui” is silk and ribbon. Two words together to give people relaxed feeling, let people produce a beautiful thinking. V&R with its leading design, high-quality raw materials, superb tech logy,  win the majority of consumers, w has a sales network throughout more than 30 provinces and cities, the establishment of hundreds of stores, V&R adhering to the "international designing and  functional", accurately grasp the women's dress taste.

Perspectives

迅兌海外倉

迅兌海外倉

  背景: 迅兌海外倉作為精品會員倉儲中心,成立于2015年,是一家致力于電子金融

安益實業

安益實業

  背景: 2017年1月,總書記在河北考察,給中國乳業提出了一個重大命題:希望國

酵她他

酵她他

  背景: 拓普集團品牌健康產業品牌系列健康產品,是以綠色、營養、安全、健康

Work

龍頭品質, 中國氣質
專業戰略定位命名及品牌全案策劃公司
已幫助5000多家客戶實現品牌夢想
90年代,鷹隼試翼……
命名及品牌全案代表品牌
新世紀,披荊斬棘……
奠定國內定位命名行業發展
今天,成就現在……
堅持商業與美的融合
明天,改變未來……
開拓品牌整合命名及全案新方向
關于先知中國
先知中國——中國更專業的命名及全案策劃機構,重新定義了中國命名行業,并提升了命名定位的行業發展。
先知專注于品牌塑建和品牌提升,幫助5000多個品牌走向,100多個品牌上市,200多個品牌成為品類代表,服務品牌 總市值超過5700億。
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